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Spicers launch Brilliant Partner Programme
Date Published: 19/03/2013
Spicers launch Brilliant Partner Programme
Spicers have announced the launch of their “Brilliant Partner” value-added sales, marketing and business services programme.
The Brilliant Partner programme has strong foundations, having been in existence in different forms since 1993 and is built upon the core values of reducing operating costs and duplication, recognising and rewarding commitment, delivering exclusive marketing, creating services and helping Partner Resellers to grow.
Simon Wallis, Spicers Business Development Director told us, “The exciting part is that we are hitting the ground running. I recently presented a range of initiatives at a forum attended by a representative group of Partners and there are at least 8 projects that are in progress and will be delivered to participating Customers over the coming months. The critical part of any new programme is to secure credibility and confidence and this is only achieved by delivering tangible benefits. Importantly, we have a plan in place to do just this and our intention is that there will be something for everyone.”
Wallis recruited Julian Church and James Johnstone as Systems and Marketing Business Development Managers respectively in January. Wallis adds, “We have invested in a team dedicated to the programme with specialist knowledge who understand the threats and opportunities that Resellers face. We are working with a handful of Partners on proactive business development plans and this is creating initiatives that will create further substance from which other Partners will benefit in due course”.
Adrian McKenna, Managing Director at Professional Office in Scotland commented, “We fully support the new Brilliant Partner Programme, and are proud to be a part of it. The fresh new branding has been extremely well received in our business and will focus us internally as well as the client facing element. Simon is already making a difference and the consultation with dealers on initiatives prior to launch is a major step forward. Unlike previous attempts, the new programme is already demonstrating that it’ll add value to my business.”.
Damien Griffen, Managing Director of Image Direct concurs, “There’s certainly a lot of new initiatives plus evidence of investment in time and resource which is very pleasing for the future of the programme. It’s exciting times to be part of the programme and we are looking forward to its development.”.
Spicers also announced that the first Brilliant Partner Business Conference will be held at Heythrop Park on 6th June 2013.
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Jeanette Bresitz
Marketing Director