Spicers release 2012 Dealer Marketing Programme
Date Published: 27/06/2011
Spicers has today launched its new Dealer Marketing Programme for 2012. The new programme aims to provide dealers with a portfolio to further support the ability to offer a broader range and dealers and compete credibly against other market players.
Spicers Big Book catalogue contains the widest choice of products and following the results of extensive consumer research has a bold new design with eye-catching, colourful page layouts, distinct hero shots, information panels and key product benefit bubbles throughout. It is category based and offers a familiar navigation system in order to help end users find what they need, quickly & easily.
With a continued focus on areas such as Workplace Solutions and Business Machines, Spicers have also extended their selection of professional publications to profile these ranges. 2012 offers a real opportunity for business growth.
Spicers’ programme reflects ‘best practice’ marketing and incorporates both online and offline tools that can be used separately or integrated to deliver even better results. All designed to be consumer friendly and to stimulate sales.
With the additional support of promotional activity via the click-n-print marketing tool, and an ever wider range of digital Flicki books available across the range of publications, dealers can cost effectively target customers with activities more specific to their customers needs.
All publications and materials aim to make the task of selecting and ordering the right product easier for the end user and demonstrate the extensive range of product and offers available. Details about the full programme are available at www.spicers.co.uk or from your Spicers Account Manager who will also be able to help you put together an effective plan of activity based on your 2012 objectives.
For any questions relating to ordering publications, contact the Customer Publications Team on 01223 822270. If you require any further information simply speak to your Spicers Account Manager or contact the Dealer Marketing Team on 01223 822237.