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SPICERS LAUNCHES SYNERGY MAGAZINE
Date Published: 02/03/2010
Spicers, Europe’s leading wholesaler of office products, today launches The Office Magazine (T.O.M), an end-user magazine for Synergy dealers designed to help them engage with their customers and support their business growth.
The 32 page magazine combines lifestyle editorial and reader offers, in addition to product related news and articles all referencing the Big Book catalogue to ensure customers have the necessary information to find and order the products they need. Bespoke customisation options will also be available for dealers to add a logo on the cover, details of their service proposition, advertising and branded belly bands on future issues, to ensure dealers’ brands remain top-of-mind with their customers.
The launch issue features an interview with Duncan Bannatyne, star of Dragons Den and guest speaker at Spicers recent SOS Business Experience seminar. It also covers upcoming issues such as reducing absenteeism during the forthcoming World Cup by offering the right screen and projection facilities, right down to the legal rights around screening matches in the workplace.
Jane Rowe, Marketing and Communications Director at Spicers UK, says: “We’re very excited about launching the magazine and providing Synergy dealers with another useful tool to engage with their customers. This adds to the many developments to the partner programme that we have been implementing over the past year. Our aim is to provide Synergy dealers with the best support to drive their businesses in 2010 and beyond and the magazine is a key part of this.”
Synergy dealers can receive 50 free copies when they register for the magazine. Three editions of the magazine will be published in 2010 (March, June and October), becoming quarterly from 2011.